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Strategy for new beverage: license or build from scratch?


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Posted by Gerry on May 06, 2003 at 03:40:43:

I have an idea for a beverage company (including recipes). I have tested on friends and relatives with very good results.

My question is: can I patent the recipes and then license the product out to established companies?

Starting from scratch looks pretty difficult, and both money and time consuming. There is also great risk that the big companies will catch on and copy the recipes.

thanks,
Gerry


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