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Re: Strategy for new beverage: license or build from scratch?[ Follow Ups ] [ Post Followup ] [ Patent Forum ] [ FAQ ] Posted by M. Arthur Auslander on May 06, 2003 at 20:27:51: In Reply to: Strategy for new beverage: license or build from scratch? posted by Gerry on May 06, 2003 at 03:40:43: : I have an idea for a beverage company (including recipes). I have tested on friends and relatives with very good results. : My question is: can I patent the recipes and then license the product out to established companies? : Starting from scratch looks pretty difficult, and both money and time consuming. There is also great risk that the big companies will catch on and copy the recipes. : thanks, Dear Gerry, Secrecy up front is important. A trademark or service make may help. Doing it yourself may lead to good things. I think that is the way Coca Cola started. Even with the competition today the trademark carries a lot of weight. Turn on the lights with our Reality Check®, to save time, money and worry. M. Arthur Auslander
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