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Re: Strategy for new beverage: license or build from scratch?

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Posted by M. Arthur Auslander on May 06, 2003 at 20:18:33:

In Reply to: Strategy for new beverage: license or build from scratch? posted by Gerry on May 06, 2003 at 03:40:43:

: I have an idea for a beverage company (including recipes). I have tested on friends and relatives with very good results.

: My question is: can I patent the recipes and then license the product out to established companies?

: Starting from scratch looks pretty difficult, and both money and time consuming. There is also great risk that the big companies will catch on and copy the recipes.

: thanks,
: Gerry



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