Re: Service Mark Licensing Fees

Subject: Re: Re: Service Mark Licensing Fees

Comments:
: : We have a service mark that isn't necessarily well known, but which a public company is considering licensing for use in/as a website name. : : Assuming that we base the licensing fees on revenues of the site, what are customary and reasonalbe percentages. Our advisors have their ideas, (which we tend to agree with), but we wanted some outside opinions also. : : Thanks, : Dear Hugh, : You need the whole fact and law picture and then it mixes with the business and personal realities. Get as much as you can get under the circumstances. Ask for too much it may not be worth while. : I usually ask for more than I expect, without seeming unreasonable. To have a good deal both sides should feel good about it and both be able to profit. : M. Arthur Auslander : Auslander & Thomas-Intellectual Property Law Since 1909 : 505 Eighth Avenue, New York, NY 10018 : 212-594-6900, fax 212-244-0028, aus@auslander.com : ELAINE's Workshop (sm) : E arly L egal A dvice I s N ot E xpensive

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