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Service Mark Licensing Fees[ Follow Ups ] [ Post Followup ] [ Trademark Forum ] [ FAQ ] Posted by Hugh on November 01, 2000 at 08:24:42: We have a service mark that isn't necessarily well known, but which a public company is considering licensing for use in/as a website name. Assuming that we base the licensing fees on revenues of the site, what are customary and reasonalbe percentages. Our advisors have their ideas, (which we tend to agree with), but we wanted some outside opinions also. Thanks,
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