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Re: descriptive names

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Posted by M Arthur Auslander on July 24, 2002 at 00:02:29:

In Reply to: descriptive names posted by steve on July 23, 2002 at 05:28:33:

: I'm getting mixed messages about the name of a product not being too descriptive in a trademark. Let's say my product is a car wax and I (ripping off Karate Kid) want to call it WaxOn/WaxOff. Is it now precluded from becoming a trademark because the name describes what it does? Or fake nails you pound onto your fingers with a hammer-shaped applicator called NailOns? (I'm throwing out those two great ideas to anyone who wants them.) Can those be trademarks?

Dear Steve,
Maybe.
M. Arthur Auslander

Auslander & Thomas-Intellectual Property Law Since 1909
505 Eighth Avenue, New York, NY 10018
212-594-6900, fax 212-244-0028, aus@auslander.com
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