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Re: Use of trademark for a different class of goods

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Posted by M Arthur Auslander on May 10, 2002 at 00:39:13:

In Reply to: Use of trademark for a different class of goods posted by Richard on May 09, 2002 at 02:14:36:

: Is there a specific term for when a company licenses the use of its trademarks for something other than the business it is in? For example, putting the Coke logo on merchandise, as opposed to licensing it for use on food or beverage products? Thank you.

:

Dear Richard,
There are limits on the control a mark has beyond its normal use. There has been a move to antidilution protection which may broaden rights. The are licencing agencies for many things such as cartoon characters.

M. Arthur Auslander

Auslander & Thomas-Intellectual Property Law Since 1909
505 Eighth Avenue, New York, NY 10018
212-594-6900, fax 212-244-0028, aus@auslander.com
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