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Use of trademark for a different class of goods[ Follow Ups ] [ Post Followup ] [ Trademark Forum ] [ FAQ ] Posted by Richard on May 09, 2002 at 02:14:36: Is there a specific term for when a company licenses the use of its trademarks for something other than the business it is in? For example, putting the Coke logo on merchandise, as opposed to licensing it for use on food or beverage products? Thank you.
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