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Re: terminology of trademarks[ Follow Ups ] [ Post Followup ] [ Trademark Forum ] [ FAQ ] Posted by M Arthur Auslander on November 16, 2001 at 00:49:30: In Reply to: terminology of trademarks posted by Drew on November 15, 2001 at 19:48:35: : I am seeking specific terms used to describe trademarks. For instance, the 'ribbon' in the famous Coca-Cola symbol, the three lines under the words in the Airborne Express symbol, or the lightningbolt of the Gatorade symbol. Also for the fonts used in letters and words. This need is not to file applications, only to be able to accurately describe the designs. Are there any such terms that are generally accepted? I need to be able to use professional terms in describing the design aspects of trademarks. I have searched on the internet without success. : Thanks in advance. Dear Drew, While I don't know the answer, I can suggest you try a Thesaurus. One word that comes to mind as a start is "serif". Trademark design code might have answers. M. Arthur Auslander Auslander & Thomas-Intellectual Property Law Since 1909
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