terminology of trademarks

Subject: Re: terminology of trademarks

Comments:
: I am seeking specific terms used to describe trademarks. For instance, the 'ribbon' in the famous Coca-Cola symbol, the three lines under the words in the Airborne Express symbol, or the lightningbolt of the Gatorade symbol. Also for the fonts used in letters and words. This need is not to file applications, only to be able to accurately describe the designs. Are there any such terms that are generally accepted? I need to be able to use professional terms in describing the design aspects of trademarks. I have searched on the internet without success. : Thanks in advance.

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