I can't remember where I was working at the time, but a bunch of us used to just toss that tagline into conversations at odd moments during the day. (Kind of like when we were kids we went around saying to each other "It's good stuff, Maynard!" (which I guess was limited to Midwest markets)).
I'm not positive but I think I recollect that the plastic wrap disclaimer was not present in the first run of that commercial and was only added after a ruckus raising by PETA types, which made it funnier to us.
Especially because it was not too distant in time (forward or back, I don't know which) from the Listerine commercial that got yanked very quickly due to similar outcry over the tagline, "They're germs. They deserve to die!".