Hi there, first time here and trying to start up my art business. After some research I developed a name for my (primarily) online presence as an artist. I searched in the trademarks database and have not found any with similar names to mine that are selling the same products. There is a music venue and a Pub in Europe with the same name that I found on Facebook, however I do t-shirt designs, paintings and some jewelry making etc. and I don’t think the 2 are likely to be confused. I searched on Facebook and didn’t find the name taken anywhere in the same way that I intend to use it. So I launched my Facebook page and I’ve been using that name on a couple outside sites in which I am selling products as well. Since then I did another search in Facebook and have found that someone else is using the same name, selling the same type of product (jewelry) in another state. Their Facebook page requests that buyers message them directly for an online sale. They are small on Facebook with only a few page likes, it appears they also have an Instagram as there is a lot of hashtagging.
I’m looking into getting a trademark and will be getting a domain name soon as well. Before I get ahead of myself though I am hoping for some advice about the name, and if it seems like it would be too general. I’m afraid I may run into the issue of other people having a similar name fairly often as the 2 words in the name are relatively common, but not always used together. My thought is to get a domain name and apply for the trademark and then message this other seller on Facebook and let them know that I have the rights to the name.
Let’s say the name is something like “Moon Dog” Would this name be too general to trademark?
Also let’s say someone wants to make “Moon Dog Creations” and sell similar products, would my trademark of “Moon Dog” be enough to protect my business?
I spent a long time coming up with a name that I felt represented me and my art. I really want to keep it as is without having to add “Art” or “Designs” etc. to the end of it. I am mostly writing to get insight on whether or not I can have this name and actually PROTECT it easily. Is simply having a trademark and shoving it in the face of anyone thinking of using the same name for the same goods powerful enough to keep me from massive costs and headaches in the future? I'm a one person machine at the moment.
Also the .com I wanted is for available but the price has been jacked up to almost 2K.
Sorry for the novel. Any help is greatly appreciated! Thanks in advance.