I'm an expat based in Thailand.

I'm starting a small craft gin distillery. I will sell regionally but would like to have the option to sell via internet to US and EU. So I'm looking at TM requirements.

Let's call my brand 'Hot Rod Gin'

Hot Rod is a common word, when I search the TESS database I see a number of 'Hot Rod' TM:

1. Hot Rod TM: sell herbal teas
2. Hot Rod TM: is a cooperative for car artists

They both have TM.. The herbal tea company is in active legal action with the cooperative.. ouch.

I guess hypothetically I could seek a TM for 'Hot Rod' under 'liquors' - but I'm sure I would get a fight.


Would I be better off to try to TM something like:

Hot Rod Gin
Hot Rod Distillery
Hot Rod Spirits

Or in a pinch, I could go with something horrible like 'Thai Hot Rod Distillery' or 'Asian Hot Rod Spirits'

I mean, something specific? Should I trademark in US or every country I plan to sell? (that would bankrupt me).

Stuck, eyes bleeding and head about to explode. I don't want to waste my dosh on the application.

Hot Rod Distillery or Hot Rod gin is my first choice

Thanks for any / all replies..