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Topics - pearl

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I'm reading USA Today and this guy Mark Hughes has come out with a new book
about how to promote your company and generate buzz?

According to the article:

"Half.com was sold in 2000 to eBay in a deal valued at more than $300 million."

Here's my question .....

Would you write a book if you were sitting on $300 Million???

(I am certain this dude didn't net the whole chunk of change, but he's got
to be doing really really well.)

Buzzmarketing Amazon Link:  http://www.amazon.com/exec/obidos/ASIN/1591840929
USA Today Link:  http://www.usatoday.com/money/books/reviews/2005-07-25-buzz-marketing_x.htm
His Website:  http://www.buzzmarketing.com

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Found this in Monday's issue of USA Today:

In 1999, while working for Half.com, a start-up Web marketplace, Hughes got tiny
Halfway, Ore., to temporarily change its name to Half.com for a fee. He put
advertisements on the backs of fortune cookies and in New York City urinals.
"Don't piss away half your money; head to Half.com," read the urinal copy.

http://www.usatoday.com/money/books/reviews/2005-07-25-buzz-marketing_x.htm

Very cool review of the book Buzzmarketing
http://www.amazon.com/exec/obidos/ASIN/1591840929/buzzmarketing-20

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