Thanks Artchain!  That is very helpful.

Hi,

I am starting a business and thinking of trademarking the name soon.  The thing is I'm not exactly sure what words need to be trademarked.  Here is the example:

The official business name and eventual corporation name will be Bogolo Products.  But, within that company I want to have multiple brands like Bogolo Clothes, Bogolo Outdoors, Bogolo Cosmetics, etc...  Do I need to:

1. Just trademark "Bogolo" and that will protect me for all my brand name categories?

2. Trademark "Bogolo Products" and that will protect me for all my brand name categories and also will include "Bogolo" just used by itself?

3. Trademark every specific category I create - "Bogolo Products", "Bogolo Clothes", "Bogolo Outdoors", etc...?

Thanks a lot!

SAB