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[hamsol]

Ok, a name that is truely unique, how do you protect it from Anybody using the name for Any purpose?

Unique names such as Walmart, Pepsi, Spongebob .. etc.

Because with a trademark .. they want you to be class specific .. but you dont want the name to be diluted?

What can I do to totally protect the name from being used?

thx,

Patrick

[lyza2855]

Ok, a name that is truely unique, how do you protect it from Anybody using the name for Any purpose?

An attorney may disagree, but to my knowledge, you can't.  Unless you apply for protection in every known class for every known good or service, and you are using the mark for all those goods/services, you can't completely remove a name from being used in good faith by someone else for entirely unrelated goods or services when their intention is not to cause confusion with your mark or benefit from your goodwill.  If your name acquires such incredible distinctiveness in the marketplace, i.e. Coca-Cola, that you are prepared, and have the money, to oppose alll other applicants, there is no way to do it.  I will be interested to hear if I am mistaken here.

[JSonnabend]

An attorney might disagree with Lyza, but he'd be wrong.

Protecting a "famous" mark requires more than merely opposing published applications.  It requires diligence against unregistered uses as well.

- Jeff