Intellectual Property Forum The Intellectual Property Forum

Please login or register.

Login with username, password and session length
Advanced search  

News:

The forum software has been upgraded.  New registrations are not currently permitted while we iron out any bugs and other matters.  Please report any problems you find.

Pages: 1 [2]

Author Topic: A new use for an existing companys logo  (Read 1628 times)

JSonnabend

  • Forum Moderator
  • Lead Member
  • *****
  • Posts: 3671
    • View Profile
    • Email
Re: A new use for an existing companys logo
« Reply #15 on: 10-06-11 at 10:49 am »

OK, so how do you advise your client?  Without a case to the contrary, I think the OP's scenario raises serious 102/103 issues.

- Jeff
Logged
SonnabendLaw
Intellectual Property and Technology Law
Brooklyn, USA
718-832-8810
JSonnabend@SonnabendLaw.com

Dazed-n-confused

  • Full Member
  • ***
  • Posts: 92
    • View Profile
Re: A new use for an existing companys logo
« Reply #16 on: 10-06-11 at 12:27 pm »

OK, so how do you advise your client?  Without a case to the contrary, I think the OP's scenario raises serious 102/103 issues.


Absent any help from case law that implies a dumbed-down standard, if all he's got is a replica of the logo, then I tell him he's got no hook to hang his hat on.  I think I may have mostly reacted to your "you will not be able to get" answer, and wanted to argue devil's advocate in case he's got some hook for saying he's made an inventive contribution by adapting to 3D or some such.  Or possibly the claimed design must include some aspects of the "new tool" (assuming it's not entirely coextensive with the logo) to argue non-obviousness.  I've already suggested utility patent instead (my first response to him), but he didn't bite. 

In the last 2 weeks I've got a nice recruiter bugging me, who keeps not wanting to take a polite "no thanks" as a final answer.  He's recruiting for a well known company that I really respect (use a lot of their products).  Today in reviewing those YTD granted OD's, I ran across not just a few of those "waaaay too obvious" ODs directed to packaging, which are assigned to that company.  I'm sitting here thinking, "man, I don't think I could have filed on this", particularly in view of our conversation here today.

Guess I won't be changing jobs.
Logged
...purple haze... ...runnin' through my brain... ...and it feels... being hit bya train....

scott k

  • Newbie
  • *
  • Posts: 6
    • View Profile
Re: A new use for an existing companys logo
« Reply #17 on: 10-06-11 at 09:09 pm »

I think you both bring up great points and I certianly would'nt want to infringe on somebodys logo anymore than I would want someone infringing on mine, but if I have my logo up on the wall, in ads and on paper and somebody comes to me and says they invented a new 3D use of my logo that I would never have seen or thought of and would be of value and benefit to me I can just say thanks great idea and start making  them and selling them without any compesation to the inventor? Dazed-n-confused I like your example about mickey mouse erasers but if disney was'nt the designer of the eraser they obviously would have bought the design or have given license rights to whoever did make it am I correct? I am just going to put this out as well that the  tool does look like the logo but now is hinged in a unobvious way and has six seperate functions that I feel are unique and unobvious as well.

Scott
Logged

scott k

  • Newbie
  • *
  • Posts: 6
    • View Profile
Re: A new use for an existing companys logo
« Reply #18 on: 10-06-11 at 10:05 pm »

Ok so after rereading your posts would your arguements apply to utility as well as designs? I have been under the impression that design patents were just to protect the design and nothing more, and utilitys were much more broad. Take for example a swiss army knife and a leatherman tool They both do the same thing and have most of the same tools in them, would they both be able to get utility patents or just one? or both just design patents?
 
Scott
Logged

Dazed-n-confused

  • Full Member
  • ***
  • Posts: 92
    • View Profile
Re: A new use for an existing companys logo
« Reply #19 on: 10-07-11 at 08:03 am »

... the  tool does look like the logo but now is hinged in a unobvious way and has six seperate functions that I feel are unique and unobvious as well.

    And:

Ok so after rereading your posts would your arguements apply to utility as well as designs? I have been under the impression that design patents were just to protect the design and nothing more, and utilitys were much more broad. Take for example a swiss army knife and a leatherman tool They both do the same thing and have most of the same tools in them, would they both be able to get utility patents or just one? or both just design patents?

Scott, a number of links for you below.  The first is the general search page of the US patent office, second is the (similar) google patents search page, from either of which you can start looking at patents by searching keywords and phrases, etc.  And the third, which should hopefully open as a PDF, pulls US Patent 7,549,196 which is just a generic example of a utility patent for a yard tool housing and handle (think blowers/clippers and the like). 

A utility patent can cover, for example, what a thing is (device claims) and how it's used or made (method claims), as long as the claim, taken as a whole, defines a device or method that is new, and is not merely an obvious improvement over what is already known.

On the other hand, a design patent can cover only how the thing looks.  I say "only" because if your tool were covered by a design patent but not utility patent, someone else is entirely free to copy exactly what it is and what it does so long as they don't copy too closely the "how it looks" features that are covered in the design patent.

So I realize your idea here is that you have this new tool and the new tool is amenable to being shaped in the form of a tool's company's logo, and that's how you originally conceived it.  But split things up in your head.  Can you make this new tool with these neat new functions (which right now as far as you know are non-obvious) without its being in the shape of the logo?  I would guess the answer is yes, but really this is just to get you thinking about your options.  Anyway - once you've made the exact same tool divorced from the logo, how that tool would be described in words is what would go into the utility application.

It's not uncommon to see tool companies file utility patents applications on what the new tool is/use etc., and also file design patent applications covering the ornamental features using the same drawings used in the utility patent to help describe the tool. 

You might want to try some searching on the databases, though.  I'd be here for the next two weeks if I had to describe all the times I've thought of something "new" or had someone come to me with something "new" - something neither of us had ever seen or heard about, and can't find available anywhere on the internet - only to have our hopes dashed when we started looking at published patents and patent applications.  Either "yup, dang, there it is", or something so close to it that our marginal difference wasn't worth trying to patent.  Embarrassingly, one of these widgets we got really excited about turned out to be pretty much fully disclosed in 1907.  So spend some time scrounging through the publications before you spend any money on a patent agent or patent attorney....

To your specific question about Leatherman v. Swiss Army Knife ("SAK").  Because SAK was already well-known when the Leatherman was developed, no way could a patent to Leatherman simply claim "a multipurpose tool having a number of different bladed and non-bladed foldable tools" (just an example) because this simplistic claim is already known in the prior art (the SAK). 

So was the original Leatherman doomed to be an unpatented easily copied wretch of a tool?  Not at all.  Check the last link (another PDF-opening link).  They did, however, have to make sure the claims included enough description of the tool to define over the prior art (SAK and likely quite a few others).


http://patft.uspto.gov/netahtml/PTO/search-bool.html

http://www.google.com/advanced_patent_search

http://www.google.com/patents/download/7549196_Tool.pdf?id=8e_HAAAAEBAJ&output=pdf&sig=ACfU3U1T8_YjVKy4-qIToLshGXskJWLAWQ&source=gbs_overview_r&cad=0

http://www.google.com/patents/download/4744272_Foldable_tool.pdf?id=s5Q0AAAAEBAJ&output=pdf&sig=ACfU3U3nSZEk0TmDkSZBM59H-ksXF9MGoQ&source=gbs_overview_r&cad=0


EDIT: P.S., on the patent search page, search "leatherman" in the "assignee name" section.  They've got over 100 utility and design patents.  Since you're already familiar with some of their tools, that might be a great place for you to start learning...
« Last Edit: 10-07-11 at 08:39 am by Dazed-n-confused »
Logged
...purple haze... ...runnin' through my brain... ...and it feels... being hit bya train....

JSonnabend

  • Forum Moderator
  • Lead Member
  • *****
  • Posts: 3671
    • View Profile
    • Email
Re: A new use for an existing companys logo
« Reply #20 on: 10-07-11 at 08:37 am »

I didn't read DnC's (that's a bad reference, huh?) post because I don't have that much time.  Long story short is as follows.

A "design patent" protects non-functional ornamental aspects of things.  It protects essentially how they look.

A "utility patent" is what most people think of when they think of patents.  It protects inventions in the ordinary sense.  More specifically, it protects not how things look, but how they function, how they are structured, etc.

- Jeff
Logged
SonnabendLaw
Intellectual Property and Technology Law
Brooklyn, USA
718-832-8810
JSonnabend@SonnabendLaw.com

Dazed-n-confused

  • Full Member
  • ***
  • Posts: 92
    • View Profile
Re: A new use for an existing companys logo
« Reply #21 on: 10-07-11 at 08:41 am »

I didn't read DnC's (that's a bad reference, huh?) post because I don't have that much time. 


UGH, you're right. 

Call me "Dazie" if you must shorten, Jeffie.

 :D
Logged
...purple haze... ...runnin' through my brain... ...and it feels... being hit bya train....

scott k

  • Newbie
  • *
  • Posts: 6
    • View Profile
Re: A new use for an existing companys logo
« Reply #22 on: 10-07-11 at 06:18 pm »

Thankyou dazed-n-confused for the replies, I will look at the info you posted and try to figure out what to do next. I still would like to know about my other question that if somebody makes something out of my logo and comes to me with it can I just ignore the fact that they made it and start making it and selling it without any compensation to them just because I own the logo, even if they don't have a patent they did design it and it does have value? Im not sure if these questions I am asking fall under the scope of a patent attorney or if it a case for a different type of attorney? I do appreciate all the replies from everybody!

Scott
« Last Edit: 10-07-11 at 06:36 pm by scott k »
Logged

JSonnabend

  • Forum Moderator
  • Lead Member
  • *****
  • Posts: 3671
    • View Profile
    • Email
Re: A new use for an existing companys logo
« Reply #23 on: 10-11-11 at 12:45 pm »

Making something out of "your" logo may violate any trademark rights and/or any copyrights you have in the logo.

- Jeff
Logged
SonnabendLaw
Intellectual Property and Technology Law
Brooklyn, USA
718-832-8810
JSonnabend@SonnabendLaw.com
Pages: 1 [2]
 



Footer

www.intelproplaw.com

Terms of Use
Feel free to contact us:
Sorry, spam is killing us.

iKnight Technologies Inc.

www.intelproplaw.com

Page created in 0.094 seconds with 17 queries.