Yeah, I realized both those aspects. The weird thing is GE is uses the word "Mazda" in their advertisement. And that word is associated with people of Iranian heritage, and if I was Iranian I'd be seriously ticked off if the law was going to tell me that it was OK for GE to use what is restrictedly my heritage in their advertisement but not ok for me to use the same advertisement for my own use in commerce. So basically what you're telling me is I have to ask a company for permission to use an advertisement that uses an expression that is restricted to my heritage, a company that doesn't represent my heritage, but that company doesn't have to ask me and people who share my heritage to use that expression in their advertisement? Twisted.