good day everyone.
i am a former college student going after my dream: run a website that will provide some info and fun to my cyber users... and of course... try to make some cash so i can pay off my student loan faster.
so here i am doing some research and looking for some help. i will try to make myself clear here as much as possible... please bear with me!
i came up with a name that was the junction of two words when i was in school. i then registered internet domains with the word. i picked .com and .net just to be safe.
i came up with a logo, which is the name itself plus the "cent" symbol and the ending ".com". i use colors on the logo but are not always the same colors. sometimes i use: green, black, white and yellow. it depends on what kind of background color i use.
i want to create a website similar to those coupon websites, similar to the sites couponcabin and fatwallet.
the idea above is the main idea for the site.
i will also run an online store that will contain items such as t-shirts, mugs, hats, etc., of designs i create myself that are related to the name of the site. so i will have t-shirts that will have my logo stamped on, hats that will have "sayings/statements" on them, etc.
here is my question: to protect my idea and work... do i go for a SERVICE MARK or TRADEMARK?
what class should i go for?
if in case i have to do both, a service mark and a trademark, can i do one first and then the other later?
the reason i ask is that i have to take baby steps at the moment... as i am not in the best financial situation

i am going after my goal here folks... so i can make some extra income and pay for the first goal of mine that i conquered not too long ago... which was... completing college

thank you all kindly for all of your advices... and sorry for the long thread here

take care.