1. The TV commercials are always about unexpired patents which are not the ones we are talking about.
Wrong, Isaac. I see expired-patent false marking on TV on a regular basis. I ought to have kept a list. Hell, I saw a TV infomercial not long ago for a (supposedly)
posture-improving seat orthotic. Look up the "patent" they shout about multiple times in their TV ad, and it's Des. 294,900 from 1988. (You do the math on term.) They're still false marking on their
official web site. What does our patent system mean if there are no teeth in our false marking law? This company is exerting pressure on the marketplace from two directions--on competitors not to duplicate their product, and on consumers not to buy any other posture-improving orthotics that might be ineffective.
Taking the patent numbers off the products can mean an expensive redesign of the product moldings and packaging. Plus the law was unclear that it was necessary to do that.
I don't think the law was so unclear after the decision in
Solo Cup. Now, the law is clear: false mark all you want. Nobody will be coming after you.
3. Potential competitors would presumably look up the patents to see what feature they covered and look at their expiration dates. They wouldn't be deceived by expired patent numbers on cup lids. So the damages would be limited to the amount of time to check.
This argument doesn't make sense to me. Should it be okay to commit perjury in court on facts that are Googlable? Why should it be legal to advertise your product as being "patented" on an expired patent? As a potential market entry in the very early stages of choosing my product, I might be dissuaded from even bothering to do the search, if I see a huge list of patents on the product or packaging.
This argument also unjustifiably presupposes expertise and sophistication on the part of the commercial actors. The average manufacturing entrepreneur doesn't understand how to look up patents, identify their types and terms, incorporate PTA, etc. to arrive at terminal dates. We're experts, that stuff's easy to us. Five minutes, and done. But now you're saying every entrepreneur should have to hire a patent attorney every time they enter the market. That's not an efficient system. An auto-policed regime, that's an efficient system.
There are of course a tiny number of exceptions, like the possibly inappropriate patent markings on acetaminophine that appear to be deliberate attempts to affect purchasing power, but the Government can handle those cases.
Yeah, right. False marking was the one area of law where citizen enforcement made good sense, because citizens have all the tools to do the enforcement and no danger would be put upon them. Citizens can't be expected to go after drug dealers or organized crime, but false marking was one place where we could make a better world--a better marketplace--without placing additional unnecessary burden on the taxpayer. The government isn't going to pursue any false marking cases. I'll wager on that.
By and large the patent marking suits were an attempted money grab by a few law firms.
What the lawyers get is irrelevant to benefit gained of the enforcement of a just and sensible law, and justified by it. Lawyers make out well on class action settlements and judgments, but those class action settlements and judgments are the reasons why big corporations aren't so brazen as to constantly and openly pick the pockets of their consumers.
Yes it was a cluster, and it is understandable that Congress pulled the plug.
It is understandable that Congress pulled the plug when it is understood that the AIA, and every provision therein, was a gift to corporations bought and paid for by them.