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[jasonchiro1]

[JSonnabend]

Search the forums for "likelihood of confusion" and you will see many threads answering your question.

- Jeff

[JSonnabend]

Read the other threads first, and then if you have questions, I'll be happy to discuss.

- Jeff

[OMG IP]

i have, and i don't think i have read a solid post that answers this question as it pertains to the internet, different classifications, and a general term, such as "face" gaining trademark approval..  I feel this question i stated above has many facets that should be discussed.... 

I think what Jeff was saying is that reading the thread will give you a bevy of insight, the first of which being, you can recieve registration for just about any word that 1) isn't merely descriptive (of the goods/services), and 2) does not cause LOC with previous registrations (or previously pending applications).

You'll surely admit that the US is replete with major corporations using the same mark: continental tires, continental airlines; monster.com, monster energy drink.

They have those marks because somewhere along the way someone said "no LOC".  Same goes for facebook.  "Face" is not merely descriptive for a social network.

[Yak]

Facebook founder Mark Zuckerberg has been named TIME magazine's Person of the Year

[JSonnabend]

Facebook founder Mark Zuckerberg has been named TIME magazine's Person of the Year

Clever, clever. 

BTW, TIME magazine is available for your APPLE iPad.

- Jeff