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Author Topic: The "Gimme A Break!" Award Goes To:  (Read 1887 times)

DogDayPM 9er9er9er

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The "Gimme A Break!" Award Goes To:
« on: 10-04-10 at 10:39 am »

The patent false-marking enforcement LLC in the EDTX which, on the 30th of September, 2010, filed a false patent marking lawsuit against Gillette(Procter) complaining inter alias of razors marked with 2 expired patents, each of said expired patents complained of having expired on (drumroll or  ::) as you may prefer):

the 28th of September, 2010.

Who was that news reader who used to do the "Gimme A Break!" segments on Dateline or 20:20 or some such?
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klaviernista

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Re: The "Gimme A Break!" Award Goes To:
« Reply #1 on: 10-04-10 at 11:39 am »

Who was that news reader who used to do the "Gimme A Break!" segments on Dateline or 20:20 or some such?

Andy Rooney?!?!?!?

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MYK

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Re: The "Gimme A Break!" Award Goes To:
« Reply #2 on: 10-04-10 at 11:45 am »

The patent false-marking enforcement LLC in the EDTX which, on the 30th of September, 2010, filed a false patent marking lawsuit against Gillette(Procter) complaining inter alias of razors marked with 2 expired patents, each of said expired patents complained of having expired on (drumroll or  ::) as you may prefer):

the 28th of September, 2010.

Those bastards, I hope they have to pay out a huge settlement to the honest and upstanding attorneys who are protecting our consumer rights.
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Robert K S

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Re: The "Gimme A Break!" Award Goes To:
« Reply #3 on: 10-04-10 at 02:34 pm »

Agreed, they have no case.
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bleedingpen

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Re: The "Gimme A Break!" Award Goes To:
« Reply #4 on: 10-05-10 at 05:45 am »

I am surprised people are still filing these suits.

I wish Congress has instituted a loser pays system on these types of suits. 
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Robert K S

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Re: The "Gimme A Break!" Award Goes To:
« Reply #5 on: 10-05-10 at 05:47 am »

Well--that would be unfair.  These cases can win for the defendant on defenses unforeseeable to the plaintiff.
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bleedingpen

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Re: The "Gimme A Break!" Award Goes To:
« Reply #6 on: 10-05-10 at 05:49 am »

Well--that would be unfair.  These cases can win for the defendant on defenses unforeseeable to the plaintiff.

That is the case in every litigation. 
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DogDayPM 9er9er9er

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Re: The "Gimme A Break!" Award Goes To:
« Reply #7 on: 10-05-10 at 08:34 am »

The patent false-marking enforcement LLC in the EDTX which, on the 30th of September, 2010, filed a false patent marking lawsuit against Gillette(Procter) complaining inter alias of razors marked with 2 expired patents, each of said expired patents complained of having expired on (drumroll or  ::) as you may prefer):

the 28th of September, 2010.

Those bastards, I hope they have to pay out a huge settlement to the honest and upstanding attorneys who are protecting our consumer rights.

Ah, now I remember, it was John Stossel with the "Gimme A Break" tagline.

Klav', if it'd been Andy Rooney, it would have been, "So what is it with these patent marking enforcement LLCs anyway, who, as MYK (sarcastically) notes, claim to stand like Supermen for Truth, Justice And The American Way, protecting all that is good, right and salutary from the Evil Marking Decepticons who leave old patents on their box, thereby fooling innocent consumers into paying so-much-more for their Etch-A-Sketch toy than they would have otherwise paid because those poor gullible consumers think "if it's patented, it's surely much more valuable than these 3 look-alikes sitting next to it"; and who frighten their corporate would-be competitors away from entering the Etch-A-Sketch field with their 3 look-alikes because those innocent would-be competitors think the Etch-A-Sketch is still patented, with US Patent 3,760,505, which expired over 20 years ago"?
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MYK

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Re: The "Gimme A Break!" Award Goes To:
« Reply #8 on: 10-05-10 at 09:13 am »

who, as MYK (sarcastically) notes,
You must have me confused with someone else.  I, for one, welcome our new false-marking-suit overlords.
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DogDayPM 9er9er9er

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Re: The "Gimme A Break!" Award Goes To:
« Reply #9 on: 10-05-10 at 09:32 am »

Well--that would be unfair.  These cases can win for the defendant on defenses unforeseeable to the plaintiff.

Given the number of LLC plaintiffs who have filed expired-mark cases against more than 10, 20, 40, and even (for one plaintiff LLC) 80 defendants, it really seems they don't care too much about winning or losing, nor care about the unforeseen defenses a defendant might have.

All they do is note an expired patent, and then make what is essentially a fraud-type allegation with no more evidence than the bald assertion of "information and belief" that the defendant (i) knew the patent expired; (ii) recognized the fact that this expired patent was still on its product packaging; and (iii) purposefully then kept the expired patent on the product packaging in order to deceive the public.  That's all you need for these suits.  You could churn them out in your sleep, nearly for free.

So it's not about what unknown defenses the defendant may have.  The plaintiffs don't care about them and I suspect know full well that there's none of these expired-mark cases where they're going to get any proof of intent to deceive ([1]reasons below). 

The business model here is to file against large numbers of defendants, hoping to extract early settlements based on the typical corporate desires to avoid business disruption and legal fees.  For the most part, any given case [EDIT: that is not settled early] will go through summary judgment briefing and hearing, which is going to cost ca. $200,000 to defend.  And the discovery burden on the corporation is as large as for any typical litigation (by "burden", I mean disruption to business), while there is essentially zero discovery burden on the plaintiff.

So, going back to the word "unfair", is it possibly unfair (or even a tiny bit unethical) for a law firm to form a plaintiff LLC for purposes of suing dozens of "expired marking" defendants, when said plaintiff LLC knows it won't (and doesn't really plan to) win any given case on the merits, but does hope for some nice settlements?  Of course, from the plaintiff LLC standpoint, all they are doing is availing themselves of the advantages given by the law, as interpreted by the courts.  No harm no foul, eh?

[1]  From a corporate standpoint, patent marking on packaging has one purpose only - to avoid the loss of past damages associated with notice.  Other than that single legal criterion, other stakeholders (marketing, regulatory) would prefer to use the space for other things like eye-catching graphics or slogans, or to enlarge the font describing precautions, etc.  Consumers simply do not pay any attention to patent numbers on a package, so from a marketing standpoint, they're worthless to a company.

Please note that none of the above commentary (nor any of the acrimony that may have seeped in) applies to other than these "expired markings" cases.  There is actually a small minority of these false marking cases where (based on the complaint) it appears one company did indeed try to fend off competition by alleging a false patent protection status (and in one case, sending letters to the competitor's customers), and so the competitor is suing on that ground.  Good for them.
« Last Edit: 10-05-10 at 11:16 am by DogDayPM 9Cubed »
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Robert K S

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Re: The "Gimme A Break!" Award Goes To:
« Reply #10 on: 10-05-10 at 03:02 pm »

I don't see any of the above as a bad thing.  (And I also disagree that these cases can practically be filed in one's sleep--try to write a sufficiently pled complaint for this type of case and you'll see it's never rote.)  The "business model" only exists because there are abusers of patent marking.  If there is a business in any of this, it will likely quickly become a victim of its own success, false marking as a negligent practice will dissipate, and the false marking statute will (finally) have meant something.

You might guess from the above that I also like law firms that file tons of class actions on consumer law issues.  Where regulatory agencies whose job it is to do the policing for us are sluggish, unwilling or inept (which is most of the time), it's only because of law firms like these that consumers are protected from various schemes and hazards.  These cases are expensive for the plaintiffs to prosecute, too, and if the law firms are making any money off of these cases in the aggregate, it's because of the at worst tortious and at best careless practices of the defendants.

IMHO these classes of cases represent, on the whole, the immune system of our democracy, and we're sicker when the legislatures or the courts defang them.
« Last Edit: 10-05-10 at 03:50 pm by Robert K S »
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Robert K S

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Re: The "Gimme A Break!" Award Goes To:
« Reply #11 on: 10-05-10 at 03:08 pm »

I also disagree with your footnote that "Consumers simply do not pay any attention to patent numbers on a package, so from a marketing standpoint, they're worthless to a company"--or rather, I disagree that consumers do not pay any attention to the word "PATENTED!" and that companies do not go out of their way to advertise something as patented.  I think it holds a lot more consumer cachet, and does more to increase the value of the brand, than sillier packaging space-wasters like "AS SEEN ON TV!" and "SPACE-AGE TECHNOLOGY!"  (Admittedly, you don't see the latter too much anymore, ever since we more or less exited the Space Age in favor of the Information Age or whatever it is we're in now.)
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JimIvey

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Re: The "Gimme A Break!" Award Goes To:
« Reply #12 on: 10-05-10 at 05:59 pm »

I think it holds a lot more consumer cachet, and does more to increase the value of the brand, than ... "SPACE-AGE TECHNOLOGY!" 

Oh, I don't know....  I remember a scene in Get A Life in which Chris, the 30-year-old with the paper route and giving an inspirational oratory re community, lost a community debate involving "The Paper Boy 3000" (a robotic newspaper delivering vehicle) based on the premise that the Paper Boy 3000 was "like living in space."

When most people hear "patent", they think of shiny black shoes that don't need to be polished.

Regards.
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Robert K S

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Re: The "Gimme A Break!" Award Goes To:
« Reply #13 on: 10-05-10 at 06:36 pm »

When most people hear "patent", they think of shiny black shoes that don't need to be polished.

We could take a poll, but I would bet most American consumers aren't familiar enough with "patent leather" to know what it is.  (I'm only familiar with it as trivia, and from a Hello, Dolly! lyric.)
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JimIvey

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Re: The "Gimme A Break!" Award Goes To:
« Reply #14 on: 10-05-10 at 08:21 pm »

We could take a poll, but I would bet most American consumers aren't familiar enough with "patent leather" to know what it is.  (I'm only familiar with it as trivia, and from a Hello, Dolly! lyric.)

Perhaps.  Last I heard, it was still an option for dress uniform shoes in the military (and still referred to as "patent leather").  From what I understand, the term is still current for those who are interested in fashion.  But I could be wrong.  I still hear the term batted around periodically as if some people know what it means.  Outside of news media and my professional life, I hear "patent" referring to leather as much or more than to intellectual property, but then I might move in some bizarre social circles.

Regards.
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