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[BobRoberts]

So, why File for Reg. of Trademark for both the literal element only, and the literal element and Literal+Design?  What's the advantage over just a Registration over the Literal Element?

May be easier to initially get the narrower Literal + Design through the PTO?
If one is cancelled, you have the other as a fall-back?


Thanks for any input.

[MYK]

You mean a word mark and any fancy drawing stuff?  I don't recall it being discussed specifically, ever, but I always assumed it was because so much of our references to brands are nonvisual -- you don't say (or type) Coca-Cola in their fancy font.  You want to be able to protect non-visual (or at least non-full-graphic-visual) uses of the mark, too.

[JSonnabend]

You mean a word mark and any fancy drawing stuff?  I don't recall it being discussed specifically, ever, but I always assumed it was because so much of our references to brands are nonvisual -- you don't say (or type) Coca-Cola in their fancy font.  You want to be able to protect non-visual (or at least non-full-graphic-visual) uses of the mark, too.

Exactly.  Often, the combined word+graphic adequately protects the words alone, but it is safer for sure to register both.

- Jeff

[BobRoberts]

Thanks MYK and Jeff!