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What are the chances I'd get away with calling my business McDonalds if I was selling something other than food?
There are rare instances where Mcdonalds can't really (or chooses not to) go after small businesses unrelated to the food industry. For example in Florida there is a hardware store called McDonald Hardware which has been around for a long time. So its possible, but the ultimate question is why expose yourself to the risk and potential fight. Be creative and pick an arbitrary new name.
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