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[mowpar]

OK

[ErykSD]

Thats why you start your own toy company

What toy was it?

I hear ya... its all about hyping up the idea to the right people... ie. the shitty toy was invented by some guy who plays golf with the CEO.

[JimIvey]

Don't ask me.  When I was a kid, I bought a pet rock.

Regards.

[doug vagedes]

I tell people all the time.  You can have the best idea/product, but without a great marketing plan, including packaging and branding the product will die on the shelf and the retailers, inventors and all others will think it must have been a stupid idea.  On the other side, you can have the stupidest idea/product and have great marketing, packaging, branding etc and people will buy it.  It's all about the marketing!!!

You have five seconds to grab their attention and communicate what the product is or people will walk away.  Put the money and energy into the marketing plan, especially the packaging and the branding.