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Re: how does a business determine the value of a trademark?

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Posted by M. Arthur Auslander on June 21, 2001 at 05:07:02:

In Reply to: how does a business determine the value of a trademark? posted by TS on June 20, 2001 at 22:40:08:

: How does a business determine the value of an existing trademark/service mark? How have the courts generally determined the value of an existing trademark?

Dear TS,

Each situation is different. Business volume under a mark is a place to start. Prospects under the mark is the place to go.

The courts respond to evidence.

Years ago "Scarves by Vera", was a trademark. Today, as I understand it, there is a Licencing organization, earning or grossing $100M a year on the mark "Vera".

M. Arthur Auslander
Auslander & Thomas-Intellectual Property Law Since 1909
505 Eighth Avenue, New York, NY 10018
212-594-6900, fax 212-244-0028, aus@auslander.com
ELAINE's Workshop (sm)
E arly L egal A dvice I s N ot E xpensive




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