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Re: Trademarking

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Posted by M. Arthur Auslander on January 23, 2001 at 04:02:21:

In Reply to: Trademarking posted by Rick S on January 22, 2001 at 14:06:54:

: Do you have to be a lawyer to register a trademark with the US government ? Is there a easy form you can fill out ?

Dear Rick S,

No. In fact many people have managed to register trademarks without lawyers.
There is a problem though. If you screw up and don't know what you are doing, when the validity or enforcement of the trademark is imporant, THEN it can really hurt and cost.

We had a client that started to apply for their marks themselves. The got scared, just in time, and sought professional help.

They soon thereafter were able to sell the business with the trademarks for a very considerable sum.

M. Arthur Auslander
Auslander & Thomas-Intellectual Property Law Since 1909
505 Eighth Avenue, New York, NY 10018
212-594-6900, fax 212-244-0028, aus@auslander.com
ELAINE's Workshop (sm)
E arly L egal A dvice I s N ot E xpensive




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