Re: Re: Re: Re: Re: Use of another company's trademark in signage

Subject: Re: Re: Re: Re: Re: Re: Use of another company's trademark in signage

Comments:
: : : : : : Hi, : : : : : : I run a service which equips rental cars with E-ZPass transponders (allows renters of the vehicle to drive through toll plazas and pay electronically without stopping to pay cash). : : : : : : In their lobby signage, in-vehicle signage, and counter scripts, is the rental car agency allowed to say that their cars have E-ZPasses in them without any trade name infringement occurring? : : : : : : Does any accreditation need to happen? Also, can the E-ZPass logo be used in this signage? : : : : : : Thanks! : : : : : : David : : : : : Dear David, : : : : : If you have registered E- Z pass that is only part of it. Referential use of a trademark in context may not be infringement. : : : : : M. Arthur Auslander : : : : : Auslander & Thomas-Intellectual Property Law Since 1909 : : : : : 3008 Johnson Ave., New York, NY 10463 : : : : : 7185430266, aus@auslander.com : : : : : ELAINE's Workshop® : : : : : E arly L egal A dvice I s N ot E xpensive™ : : : : : Reality Check® : : : : : : : : Sorry, but what do you mean by if we have "registerd E-ZPass"? Do you mean if we put the registered trademark symbol next to the word E-ZPass? : : : Dear Mr. Centner, : : : If the law were black and white, there would be no need for lawyers. I can't afford to spend the time typing, to clarify the minutia of the law as applied to the facts. : : : M. Arthur Auslander : : : Auslander & Thomas-Intellectual Property Law Since 1909 : : : 3008 Johnson Ave., New York, NY 10463 : : : 7185430266, aus@auslander.com : : : ELAINE's Workshop® : : : E arly L egal A dvice I s N ot E xpensive™ : : : Reality Check® : : I was simply asking you to clarify your English. I didn't understand what you meant by "if you have registered E-ZPass". : Dear Mr. Centner, : If you don't understand, it would be simpler to give me a call than to go back and forth typing one the web. : M. Arthur Auslander : Auslander & Thomas-Intellectual Property Law Since 1909 : 3008 Johnson Ave., New York, NY 10463 : 7185430266, aus@auslander.com : ELAINE's Workshop® : E arly L egal A dvice I s N ot E xpensive™ : Reality Check®

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