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Re: Re: Re: NFL, NBA, MLB, ...logos


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Posted by M Arthur Auslander on January 24, 2003 at 23:55:47:

In Reply to: Re: Re: NFL, NBA, MLB, ...logos posted by WILINTON on January 24, 2003 at 23:35:38:

: : : I see many questions and answers pertaining to the licensing of
: : : logos of major sports teams, however, you fail to answer the
: : : primary question in almost every case. Obviously there are upfront
: : : fees (50 K?), and minimum maintenance fees (how much?), but what
: : : about royalties? How do I get in contact with the entities about
: : : licensing my product with them. Is it better to go through an agency
: : : that specializes in this sort of thing, or can the "little guy" do
: : : okay? Does there exist such a thing as "exclusive" rights, if so is
: : : this common, or is it unaffordable? Thanks in advance to your detailed
: : : reply to the above questions. -Matt

Dear Matt,

Without doing the research, my understanding is that you you pay the upfront you still pay royalies on what you sell. It may be deductable against the up front. They are not going to pay you royalies. You are going to pay them royalties base on YOUR salwes, using the mark.

M. Arthur Auslander
Auslander & Thomas-Intellectual Property Law Since 1909
505 Eighth Avenue, New York, NY 10018
212-594-6900, fax 212-244-0028, aus@auslander.com
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