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Re: Re: Trademarking very old terms...

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Posted by Jason Yearry on November 12, 2002 at 10:28:45:

In Reply to: Re: Trademarking very old terms... posted by M Arthur Auslander on November 12, 2002 at 00:22:02:

: : Hi there,

: : I am looking to use a name for a series of events that I am going to do, not an event per se, but as an umbrella to a series of events. Problem is, the term is trademarked by a major entertainment conglomerate.

: : The issue I have with this is that the term has been used in folklore and literature for at least several centuries if not longer. Can someone trademark a somewhat common term like that?

: : Warm regards,

: : Christian Day

: Dear Chrisitan Day,
: The legal question is, "liklihood of confusion" in the field of use and whether or not the "antidilution" laws apply.

: M. Arthur Auslander
: Auslander & Thomas-Intellectual Property Law Since 1909
: 505 Eighth Avenue, New York, NY 10018
: 212-594-6900, fax 212-244-0028, aus@auslander.com
: ELAINE's Workshop®
: E arly L egal A dvice I s N ot E xpensive™
: Reality Check®

Dear Christian,
I am just a humble law student, but, for what it's worth :), here is my advice:
People can trademark almost anything. Granted, the more common a word is, the harder it is to recieve a trademark for. However, the United States Trademark Office has issued some trademarks to words that are arguably very common (generic). It is all a matter of convincing the examiner of the trademark application that your trademark should be valid. However, the more common a trademark, the harder it may be to defend that trademark if someone has the resources to bring a legal challenge...

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