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Re: Re: Re: Re: Selling Artwork with Trademarked Items


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Posted by M Arthur Auslander on September 25, 2002 at 06:45:14:

In Reply to: Re: Re: Re: Selling Artwork with Trademarked Items posted by Jennifer Elgin on September 24, 2002 at 08:11:49:

: : : : As an artist making a living selling limited edition prints, what is the IP Law say about including trademarked items like automobiles or motorcycles in the art?

: : : If you use a trademark without the permission of the owner, the owner can sue you. Ask the owner if you can use it - that is the best way. Especially when you want to earn some money with stuff which is not yours.

: : Dear Mr. Jacob,
: : I think I've answered this elsewhere. Tms can be used freely as long as there is no trademark use that infringes.

: : M. Arthur Auslander

: : Auslander & Thomas-Intellectual Property Law Since 1909
: : 505 Eighth Avenue, New York, NY 10018
: : 212-594-6900, fax 212-244-0028, aus@auslander.com
: : ELAINE's Workshop(sm)
: : E arly L egal A dvice I s N ot E xpensive(sm)

: First, it depends on the presentation of the mark in the artwork -- if it appears to present a question of sponsorship or affiliation, you may have a problem. In addition, the previous answers fail to take into account the Trademark Dilution Act of 1995, which provides that the owner of a "famous" mark is entitled to an injunction against another person's commercial use in commerce of a mark or trade name if the use begins after the mark has become famous and causes dilution of the distinctive quality of the mark. If you are using a famous mark in a commercial context (probably, if you are selling the artwork), the owner may be able to enjoin you if the mark is presented in a way to blur or tarnish the famous ark. I have not yet seen this in an artwork context, but it could happen.
: Andy Warhol never had to contend with the TDA.

Dear Ms. Elgin,
Essentially an answer to the question must be directed to the specifics of the situation. There are possible questions of trademark as well as copyright at least in potential.

M. Arthur Auslander

Auslander & Thomas-Intellectual Property Law Since 1909
505 Eighth Avenue, New York, NY 10018
212-594-6900, fax 212-244-0028, aus@auslander.com
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