Re: Re: obtaining a trademark

Subject: Re: Re: Re: obtaining a trademark

Comments:
: : : : I would like to obtain a trademark for the : logo and name of my new business. I don't know : who to contact. How much? What's involved? Etc.? : : : Please respond asap. : : : Tim C. : : It is not difficult to file a trademark : application. A trademark once registered has : broad, enforceable rights in 50 States. The more a : trademark is used the greated its value. : Trademarks are good as long as they are used, and : can be made incontestable. Certain legal rituals : must be followed to maintain their rights. We were : once invoved with the trademark Jean Marie Farina : for a cologne. I have some in my medicine cabinet. : The mark is entering its third century. : : It is important to conduct a knowledgeable : trademark search before filing, so that time and : money are not wasted. Even if you could do it : yourself there is the risk of the $245 filing fee. : If the mark is used or plans are made to use the : mark, time and money have to be lavishly spent. : Many people come to this firm after having filed : and they are in trouble with the Patent and : Trademark Office or worse, with another trademark. : At that point any original economy is lost with a : wave of money to follow even if the problem can be : solved. : : Using an EXPERIENCED lawyer does not : guarantee absolute security there can always be : unexpecteds. Today there is a 2 ½ month lag : between a filing and availability in the search : room. : : An experienced lawyer can help to screen : marks before they are searched. There are pitfalls : that can be anticipated before a search is : conducted. : : I enjoy saving clients money as long as I : get paid for what I do. The most famous mark that : I can think of at this moment that I have : registered is L L Bean. : : Trademarks are one of the biggest bargains : you can get through a lawyer. If you do it youself : or shop for a price you may overlook the reality : of the value of the mark, or you might be lucky or : think you are lucky for a while. From what you : have already said I may be able to save you money. : : M. Arthur Auslander : : Auslander & Thomas-Intellectual Property Law : : 505 Eighth Avenue, New York, NY 10018 : : 212-594-6900, fax 212-244-0028, : aus@auslander.com : : ELAINE's Workshop: Early Legal Advice Is Not : Expensive : : ...But do I NEED an attorney? ..and is the $245 : fee all that's required? Is a copyright actually : what I'm looking for?..or do I need to get a : trademark form? :

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