Re: Trademark Business Name

Subject: Re: Re: Trademark Business Name

Comments:
: : Hello, : : I was wondering how I could trademark a service business name : : at a national level to be used on products as well as : : services. : : Also I wanted to create a logo of my own design and was : : wondering if it is worth it to trademark it at the : : early stages of the businesses life. : : Thanks, : : Paul A. Smith C.H.t. : Dear Mr. Smith, : The Answer is an unqualified yes. As you have posed it though, applications will be necessary in two. Classes. : We start with a search to make sure that the mark looks safe to strart with. The idea of a logo seems good if it serves the business purpose. We prefer to start with the words. : Our experience shows that a logo form as a first application often winds up with a different form or use. When the basic word is applied for first then it is generic to the variations of use. These variations can be registered when their use validates the expense. : Trade marks are a bargain when you consider that they can last forever. : M. Arthur Auslander : Auslander & Thomas-Intellectual Property Law Since 1909 : 505 Eighth Avenue, New York, NY 10018 : 212-594-6900, fax 212-244-0028, aus@auslander.com : ELAINE's Workshop® : E arly L egal A dvice I s N ot E xpensive(sm)

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