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Re: Licensing Trademark for use in another mark


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Posted by Stephen L. Anderson on December 13, 2001 at 18:38:53:

In Reply to: Licensing Trademark for use in another mark posted by gba on December 13, 2001 at 01:02:26:

Of course it's not only possible, there are many examples of cross-promotional advertising and licensing.

Cross promotional licensing often permits a character or trademark name or brand to be used and/or promoted in connection with goods (or serives) outside of their traditional realm.

McDonalds and Disney team up on happy meal prizes; Budweiser beer is featured as product placement in movies; and cartoon characters adorn cereal boxes and candy bars. Even gas stations and convenience stores are hawking famous brand products from cell phones to fried chicken and burritos.

Cross promotional licensing often permits a character or trademark name or brand to be used and/or promoted in connection with goods (or serives) outside of their traditional realm.
Indeed entire compnaues have been founded (and//or merged) on such principles (e.g., Hunt-Wesson).

Our attorneys specialize in brand protection and and trademark/copyright licensing and can help to PROTECT YOUR IMAGINATION.

For more information, please visit our websites.

Best Regards,

Stephen L. Anderson
Anderson & Shippey

Offices in Irvine, San Francisco & Washington, D.C. ---Websites everywhere.

www.brandxperts.com - TRADEMARKS
www.copyrightpros.com - COPYRIGHTS
www.mybrandsonline.com - ONLINE REGISTRATION
www.namesavers.net - DOMAIN NAMES
www.weprotectimagination.com




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