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Re: Trademark Licensing[ Follow Ups ] [ Post Followup ] [ Trademark Forum ] [ FAQ ] Posted by Stephen L. Anderson on September 11, 2001 at 12:24:58: In Reply to: Trademark Licensing posted by E.R.Jayaram on September 09, 2001 at 17:14:22: : I'm conducting areserch on trademark licensing contadicting concepts. As per treditional concept, a trademark identify the sourse of origin. so ..whether a licensing would prove to be detrimental to the very function of the trademark itself NO PROBLEM! ONE CONTRADICTION COMES NOT FROM LICENSING, but rather from diversification by a single source to cover a greater market segment of potential consumers. That is to say, that some manufacturers (e.g., Proctor & Gamble) might have several "brands" on the market that "compete" with each other, such as TIDE, and DASH and GAIN etc. Similarly many potato chip companies have been known to sell a "lesser-quality" or "generic" label that tries to disassociate itself from the more popular brand or label of the company from which the products are more commonly known. When you need help, come visit the brand experts at www.brandXperts.com Good luck.
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