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Re: blurring and trademark dilution


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Posted by M. Arthur Auslander on September 11, 2001 at 00:11:04:

In Reply to: blurring and trademark dilution posted by S. Collins on September 10, 2001 at 12:50:20:

: I would like to propose a hypothetical. I would like to publicise my company by placing my own trademark on a company vehicle. Is there a concern regarding blurring or any other issue if my trademark completely covers, and in so doing renders non-visible, the vehicle manufacturers trademark underneath? Would it make any difference if I was renting advertising space on my vehice, which would also cover up the vehicle manufacturers trademark? Thanks in advance for you assistance.

: S. Collins

Dear S Collins,

From what you say there doew not seem to be any problem unless you use the trademark in a way to mislead others as to the vehicle.

If you own the vehicle you can obliterate all trademarks if you like. Change them may be different, that might be misleading.

M. Arthur Auslander

Auslander & Thomas-Intellectual Property Law Since 1909
505 Eighth Avenue, New York, NY 10018
212-594-6900, fax 212-244-0028, aus@auslander.com
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