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   Stylized v. Word Mark
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   Author  Topic: Stylized v. Word Mark  (Read 1249 times)
brentm77
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Stylized v. Word Mark
« on: Jul 3rd, 2007, 12:50pm »
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1)  If company A has registered the word mark "Apple Warehouse," within the last 10 years, and company B has been using the name "Apple Warehouse" in a stylized logo for the last 25 years, in the same industry, can company A still register the stylized logo?
 
Assume that Apple Warehouse is a fairly generic name for its industry and is used in various states by unlicensed companies.
 
2)  Also, somewhat related, if a person registers a stylized logo with non-generic words in it, does that person receive the benefits of the trademark registration for the words too?  Or only similarly stylized marks?
 
Thanks for any help,
Brent
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JSonnabend
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Re: Stylized v. Word Mark
« Reply #1 on: Jul 5th, 2007, 7:54am »
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If the phrase is truly generic, then the word mark registration is likely invalid.  Neither company would be able to claim protectible trademark rights in it.
 
Trademark registrations effectively cover the mark as registered and confusingly similar variations of it.  So whether or not a registration on a word/logo composite extends to the words alone depends largely on how prominently the words appear in the composite.
 
- Jeff
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SonnabendLaw
Intellectual Property and Technology Law
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718-832-8810
JSonnabend@SonnabendLaw.com
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