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   Newspaper re-used my advert for someone else...
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   Author  Topic: Newspaper re-used my advert for someone else...  (Read 513 times)
Bobinovich
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Newspaper re-used my advert for someone else...
« on: Jun 10th, 2005, 3:06pm »
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Back in February I designed, as a favour, an advert for a friend to be used in our local newspaper.  The advert contained a photograph (taken by the friend), text (written by the friend), and a photo-montage (using the aforementioned photo but with some distinctive modifications, all of which I added).
 
Because of the controversial nature of the advert I did not include copyright information as I didn't want to be linked the the friend's group in that way.
 
I found out this week that the same newspaper has re-used the advert for one of their own clients but they've changed some of the text and added some additional elements to the photo-montage.  Before you ask it was the newspaper themselves who modified the design.
 
I contacted the paper and they've admitted to their mistake claiming pressure from their client, personnel problems and deadline pressures.
 
By way of compensation they've offered me an apology and free advertising!  They say they thought the advert was designed by my friend and that he wouldn't be bothered about it's reuse under the circumstances.  It's true that he doesn't mind the re-use of their photo or text as it helps his group.  But as a professional designer I feel I must come down on them hard, regardless of the circumstances.
 
I've no use for advertising as I'm over-busy anyway.
 
What do you think I should do?
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Bobinovich
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Re: Newspaper re-used my advert for someone else..
« Reply #1 on: Jun 10th, 2005, 4:42pm »
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I should mention that this is in the UK but I'd be grateful for any advice on this matter.
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Wiscagent
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Re: Newspaper re-used my advert for someone else..
« Reply #2 on: Jun 11th, 2005, 6:39am »
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It sounds like the newspaper ad caused you no significant damage.  They've admitted their error and offered you a settlement.  My suggestion is to be gracious, and accept their offer.  You can donate the advertising space to the charity of your choice.
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Richard Tanzer
Patent Agent
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