Re: Re: Re: Buzz: after copyrighting, get it noticed
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Posted by M Arthur Auslander on December 19, 2002 at 23:54:55:
In Reply to: Re: Re: Buzz: after copyrighting, get it noticed posted by Kim Chang on December 19, 2002 at 19:15:09:
: Dear Mr. Auslander,
: Thanks for responding to my post. I admit it may be a lot of reading but I suggested it only because often creators of works sit on their copyrights instead of actually doing anything to promote them. The article discusses how copyright holders of any type of any category can attract revenue for their works by creating a publicity presence or “Buzz” to attract uses and therefore revenue for their works. I am not trying to promote Inc. I don’t even subscribe! But whenever I find good articles I like to distribute them around the web, to clients, colleagues etc. I would encourage any copyright holder to use the media to promote and publicize your work. Look at your copyrights as a company. Write a press release with a thought provoking headline and fax it to several local newspapers. The potential response can be very lucrative plus it can increase the value of the work.
: Best Regards,
: Kim Chang
: Ming Diamond Price
: : : Buzz: The Entrepreneur’s Marketing Weapon
: : : For anyone who cannot afford to hire a good PR/brand marketing firm, the following article may be helpful. It doesn’t matter what you sell, the article has tips for building your brand and increasing sales. Good luck to all.
: : : Kim Chang / Ming Diamond Price Consulting
: : : Buzz
: : : By Nancy K. Austin
: : : If you're somebody with something to sell and no deep pockets for million-bucks-a-minute advertising blitzes, buzz is for you. Buzz is busy talk, the CNN of the street. It's hugely influential. Buzz is not merely onomatopoeic; it's a big-time, no-nonsense force. Once it's on the move, buzz is potent and widespread and lawless, which of course makes it irresistible. Brisk and a little unstable, buzz is a weather system that whirls into, and eventually out of, your life. Buzz is the Tornado Alley of communication.
: : : To read the whole article use this link: http://www.inc.com/articles/marketing/pr/advertising/920-print.html
: : : If the link is broken request the article by emailing: email@example.com
: : Dear Mr. Chang,
: : What is Buzz stuff. I tried the URL and it looks like an ad for Inc. Mag. with a lot of reading involved to figure what it was all about.
: : M. Arthur Auslander
: : Auslander & Thomas-Intellectual Property Law Since 1909
: : 505 Eighth Avenue, New York, NY 10018
: : 212-594-6900, fax 212-244-0028, firstname.lastname@example.org
: : ELAINE's Workshop®
: : E arly L egal A dvice I s N ot E xpensive™
: : Reality Check®
Dear Mr. Chang,
As a practicing lawyer I fear it might be unethical to condon or encourge an act of infringement. As a pragmatist minor copyright usange, even if a technical infringment, it not likely to result in a copyright suit, and ought not to be looked on kindly by a Federal Judge.
M. Arthur Auslander
Auslander & Thomas-Intellectual Property Law Since 1909
505 Eighth Avenue, New York, NY 10018
212-594-6900, fax 212-244-0028, email@example.com
E arly L egal A dvice I s N ot E xpensive™
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