Buzz: after copyrighting, get it noticed
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Posted by Kim Chang on December 08, 2002 at 04:49:00:
Buzz: The Entrepreneurís Marketing Weapon
For anyone who cannot afford to hire a good PR/brand marketing firm, the following article may be helpful. It doesnít matter what you sell, the article has tips for building your brand and increasing sales. Good luck to all.
Kim Chang / Ming Diamond Price Consulting
By Nancy K. Austin
If you're somebody with something to sell and no deep pockets for million-bucks-a-minute advertising blitzes, buzz is for you. Buzz is busy talk, the CNN of the street. It's hugely influential. Buzz is not merely onomatopoeic; it's a big-time, no-nonsense force. Once it's on the move, buzz is potent and widespread and lawless, which of course makes it irresistible. Brisk and a little unstable, buzz is a weather system that whirls into, and eventually out of, your life. Buzz is the Tornado Alley of communication.
To read the whole article use this link: http://www.inc.com/articles/marketing/pr/advertising/920-print.html
If the link is broken request the article by emailing: firstname.lastname@example.org
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